Privacy Policy

Last updated on October 3, 2020


I. INTRODUCTION

When you are signing up with ShelfPerks, powering your business and commerce with ShelfPerks and other products of 2497 Inc., you are trusting us with your information. 2497 Inc. & ShelfPerks (“We”, “Us”, “Our” or “Company”) understand this. We are committed and we go above and beyond to protect your information and data.

Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, store, use and share the personal information you provide to us and to assist you in making informed decisions when using our Products and Services.

For purposes of this Agreement:

“Sites” refers to these websites, which can be accessed at https://shelfperks.com, https://www.shelfperks.in, https://2497inc.com and https://grow.shelfperks.com

“Apps” refers to Mobile application and Tablet application for Apple iOS devices and Android devices. 

“Services” refers to the Company’s services accessed via the Sites, the Apps, other electronic, non-electronic methods.

The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Site or our App or our Service. 

“Personal Data” means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).

“Usage Data” is data collected automatically either generated by the use of the Apps or the Sites or the Services or from the Service infrastructure itself.

“Cookies” are small files stored on your device (computer or mobile device).

“Data Controller” means the natural or legal person who (either alone or jointly in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be processed. We are a Data Controller of your Personal Data.

“Data Processors (or Service Providers)” means any natural or legal person who processes the data on behalf of the Data Controller. In order to process your data effectively, we may use various Service Providers.

“Data Subject” is any living individual who is using our Service or our App or our Site and is the subject of Personal Data.

“User” corresponds to the Data Subject.

By accessing our Sites, our Apps or our Services, you are accepting our Privacy Policy and Terms of Service and you consent to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Policy. By continuing to interact with our Apps, or our Sites, or our Services, you are consenting to the practices described in this Privacy Policy.

II. INFORMATION WE COLLECT

We collect information to give better service to all our users. 

When you are not signed in, we store the information we collect with unique identifiers mostly tied to the browser, App, or the device you are using. 

When you are signed in, we collect information and store them tied to your account credentials, which we treat as Personal Data. 

Personal Data may include, but not limited to, Email Address, First Name, Last Name, Employer identifier or Taxpayer identifier, Phone number, Street Name, Door Number, Apartment Number, ZIP/Postal code, City, County, State, Province, Country, Usage Data, Age, Data of Birth, Contact preference, Vehicle Information, Credit/Debit Card information, Payment Card or Contactless payment processing keys.

In certain jurisdictions, we may ask for a government issued ID, certificate of incorporation or related business documents when setting up ShelfPerks Merchant account or when retrieving your Merchant ID or for the purpose of extending services, managing reservations, or as required by the local law. Some of the information may be collected by a vendor on our behalf. 

We collect information about the App(s), browser(s) and devices you use to access our Sites or our Apps or our Services. The information we collect may include, but not limited to, device type, device settings, device operating system, mobile network, wireless network, Bluetooth signals, GPS data, phone number, email address, IP address, crash reports, system activity, system diagnostics, date, time, timezone, language, cookies, referrer URL of your requests. 

We may collect the store product or item information including, but not limited to, the product name, product code, product pictures, product inventory, suppliers, sales history, inventory history, product location, store map and product placement in the store or at the warehouse or while in transit. 

We may collect the store customer name, customer email, customer phone number, customer device information, customer purchase receipt, payment information or other information. 

We may collect transaction details related to your use of our services including, but not limited to, type of services or purchase or sale you requested or you provided, your order details, inventory details, cost price, sales price, supplier information, date, delivery information, delivery address, payment type, payment terms, discount applied, coupons used, amount charged, distance traveled. We may or may not associate these data with your name or your store name or your entity’s name.

We may collect and store details of how you use our search function, search queries, time stamp, location, IP information, login information if any. This may be used to improve the relevancy of results provided by our Services or our Apps or our Sites. 

All or some of the information we collect in Section II may fall into the following categories of personal data according to California Consumer Privacy Act (CCPA):

  • Identifiers
  • Personal Information
  • Age, Gender and other protected classifications
  • Commercial Information
  • Biometric Information
  • Geolocation data
  • Audio or Visual information
  • Professional Information
  • Inference Data
  • Internet or other electronic network activity information

To read more about CCPA, you may visit https://oag.ca.gov/privacy/ccpa

 

III. OTHER SOURCE OF PERSONAL INFORMATION

We may voluntarily or involuntarily derive information about you from third parties including but not limited to, identity verification, background information, public records of criminal convictions and arrest records, credit reports and compliance reports.

We may receive Personal Data about you when others add you to their customer data, supplier data, contacts or calendar in our Services or send messages through our Services including, but not limited to, receipt email, purchase order, invoice, gift cards or gift certificates.

We may also accumulate Personal Data and usage data when you use the Services or the Apps or the sites of our merchants and partners. 

We receive information about you if you are a potential candidate for employment with ShelfPerks or with 2497Inc., or with our subsidiaries or partners. We may have received your Personal Data directly or through third parties such as recruiters or external websites. We might use the Personal Data we receive or gather to contact you about a job opportunity or in evaluating your candidacy. If you did not provide us with your Personal Data, you may ask and we may let you know the source of data when we first contact you. 

All or some of the information we collect in Section III may fall into the following categories of personal data according to California Consumer Privacy Act (CCPA):

  • Identifiers
  • Personal Information
  • Professional Information
  • Internet or other electronic network activity information

To read more about CCPA, you may visit https://oag.ca.gov/privacy/ccpa

 

IV. HOW WE USE YOUR DATA

We use your data to create and update your account, verify your identity, verify your customer’s identity, verify your employees’ identity.

We use your data to enable your commerce experience, point of sale, deliveries, and other related and non-related services. This may include, but not limited to, dynamic real-time inventory management, purchase orders, order tracking, shipment, invoicing, receipt generation, product suggestions and product offerings.

We use your data to help you successfully track your sales, customer visits, supplier fulfilments, partner deliveries or fulfillment progress.

We use your information to optimize and personalize the products and services we offer. In real-time or in a scheduled manner, we aggregate all the information we collect about you from our Apps, our Services, our Sites, and our partners to provide more tailored and consistent commerce experience.

We may use some information we stored to develop, test and improve new or existing Apps, Sites and Services.  

We use your information to maintain safety and security of our services and users. This may include, but not limited to, detecting, detering and combating fraud or unsafe activities, unsafe products and unauthorized practices. 

We may provide you with news, special offers, perks, general information, user manual, usage alerts about our Apps, our Services and our Sites. We may provide you with news, special offers, perks, general information, user manual, usage alerts about other goods, services and events we offer that are similar to those you are using now unless you have opted not to receive such information.

We use Personal Data to provide customer support and to notify about changes to our Services or our Apps or our Sites.

 

V. COOKIES AND OTHER TECHNOLOGIES

We may collect information about the way you interact with our Services or our Apps or our Sites. We may enable third parties to collect data about the way you interact across sites outside of our Services. We use cookies and similar tracking technologies to track the activity of our Services or our Apps or our Sites and we may hold certain information.

Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Examples of Cookies we may use are, but not limited to, Session Cookies, Preference Cookies, Security Cookies. 

Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyse our Services. Web beacons are electronic images that may be used in our Services or our Apps or emails. We may use these Web beacons to track the number of visits to our Sites or our Apps or our Services.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some or all portions of our Sites or our Services or our Apps.

You can learn more about cookies by visiting http://www.allaboutcookies.org.

 

VI. DISCLOSURE TO THIRD PARTIES

We may share your information with other users of our Services with whom you interact with. Users may include, but not limited to, the merchants, the stores, the warehouses, the customers, the suppliers, potential suppliers or product manufacturers.  

We may share your information with our affiliates to accept payments, schedule appointments, send invoices, process checks, fulfil orders, deliver the orders and provide customer support.

We may share your information with third parties to provide, maintain and improve our Services, our Apps, our Sites, and your operations. We may also share your information with third parties that run advertising campaigns, contests, coupons, special offers, gift cards or related services.

We may share your information with partners who use our analytics services. We provide aggregate statistics and insights to our partners. It will not include your Personal Data.

We may provide your information to vendors and suppliers who support us by providing technical services, audit, payments, fraud detection, marketing and infrastructure.  

We use data for security, fraud prevention and investigations. We share data with law enforcement in response to legal requests.

 

VII. SALE OF PERSONAL DATA

We have NOT sold any Personal Data of our consumers and merchants in the twelve months prior to January 1, 2020. 

 

VIII. RETENTION OF PERSONAL DATA

We retain Personal Data and other information for as long as you maintain a ShelfPerks account. 

We may retain transactions, location, usage and other information to address any regulatory, tax, insurance or other statutory requirements in the places we operate. We may delete or anonymize any such data in accordance with applicable law after any retention period.

You may request deletion of your Personal Data and your account at any time by contacting us at privacy@2497inc.com or privacy@shelfperks.com. 

 

IX. POLICY ON “DO NOT TRACK” SIGNALS UNDER THE CALIFORNIA ONLINE PROTECTION ACT (CalOPPA)

We do not support DO NOT TRACK (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you don’t want to be tracked.  

You can enable or disable DO NOT TRACK by visiting the Preference or Settings page of your web browser. 

You can learn more about DO NOT TRACK by visiting https://allaboutdnt.com/.

 

X. FOR EUROPEAN ECONOMIC AREA RESIDENTS

If you reside in countries in the European Union, European Economic Area (EEA), and Switzerland, you have certain data protection rights. 2497 Inc. and ShelfPerks aims to take reasonable steps to allow you to correct, amend and delete the use of your Personal Data. 

If you wish to be informed about what Personal Data we hold about you and if you want those to be removed from our systems, please contact us. Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For further clarification, please contact your local data protection authority in the European Economic Area (EEA). 

 

XI. CHILDREN’S PRIVACY

Our Sites, Our Apps and our Services are not directed to anyone under the age of 13 and we request that they not provide Personal Data to us.

You may use our Services only with the involvement of a parent or guardian if you are under 18 years of age and above 13 years of age.

In the event that we learn that we have gathered personal information from anyone under the age of 13, we will take steps to remove that information from our server.

 

XII. REQUEST ACCESS TO OR DELETION OF PERSONAL INFORMATION

If you have an account with us as a merchant or a consumer, you can access your following information and update it under your profile settings. 

  • Name
  • Address
  • Email address
  • Phone number
  • Password to ShelfPerks account
  • Your credit card or bank account information linked to your ShelfPerks accounts

You may contact us at privacy@2497inc.com or privacy@shelfperks.com to:

  • request access to your other personal information, which we may have, but you cannot access under your account profile settings
  • request deletion of your personal information

Upon receipt of such a request, we may ask your personal information to verify your identity before processing your request. 

 

XIII. OPT-OUTS

If you disagree with the Privacy Policy, you may cancel your account at any time. Your use of our Services or our Apps or our Sites constitutes your fullest consent to this Privacy Policy. 

 

XIV. UPDATES TO THIS POLICY

We may update, amend our Privacy Policy and our Terms of Service from time to time. Last updated date will be mentioned at the top of this Privacy Policy. 

Changes, updates and addendums to this Policy Policy are effective when the revised version is posted on our Services, our Apps and our Sites. 

We may notify you of any changes to our Privacy Policy by sending a notice to the email address in your account or by placing a prominent notice on our Sites. 

You are also advised to review the Privacy Policy periodically for any changes.  

If you disagree with the changes, you may cancel your account at any time. Your continued use of our Services or our Apps or our Sites constitutes your fullest consent to any amendment or updates of this Privacy Policy. 

 

XV. CONTACT INFORMATION

If you have any questions about this Privacy Policy, please contact us:

  • By email: privacy@2497inc.com 
  • By Alternative email: privacy@shelfperks.com