Creating bundle offers & promotions
A great way to help retailers achieve revenue goals is product bundling. With ShelfPerks Store OS you can create your own bundles and SKUs. But as with most other sales tactics, there’s an art to bundling products successfully. Here’s what you need to know.
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The Power of Product Bundling & Promotions
In the world of retail, success is an art, and product bundling is your masterpiece. Product bundling is a strategy in retail that involves creating and selling a curated collection of complementary products that can help you capture both casual browsers and eager-to-buy shoppers.
Sometimes products are bundled together as an upsell or a cross-sell.
Creating your own bundled offers? It's easier than ever with ShelfPerks Store OS. Here are some steps to create a bundled offer:
- Choose Wisely - Determine your products or services: Start by choosing the products or services that you want to include in your bundle. Ideally, they should be related or complementary to each other.
- Target the Bullseye - Define your target audience: Determine your target audience for the bundle. This will help you determine the best way to promote your offer and set the right price.
- Price it Right - Calculate the total value of the products or services included in the bundle and determine a price that will offer a discount but still be profitable for you.
- Craft the Perfect Offer - Create a compelling offer: Craft a compelling offer that highlights the benefits of purchasing the bundle, such as cost savings or convenience.
- Shout It Loud - Promote your bundle: Use marketing channels such as social media, email marketing, and advertising to promote your bundle to your target audience.
- Fine-Tune for Success - Measure and adjust: Monitor the performance of your bundled offer and make adjustments as needed to ensure that it is resonating with your audience and driving sales.
Remember to keep your bundled offer simple and easy to understand. Make sure that the value of the bundle is clear and that the products or services included are relevant to your audience.
With ShelfPerks Store OS, you can create bundle offers from your existing inventory as well, this makes the process easy and the backend integration with vendors, inventory management, profit report, etc.…stays connected and updated in the dashboard.
With clear value propositions and effortless management, your bundled offers are bound to resonate with customers, driving success for your store.
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